Consumer behavior on international market
Overall, author’s intention is to combine the latest theoretical concepts with up-to-date examples of consumer behavior from different markets and cultures. To create the book useful for students studding at International Business, Psychological Economy, as well Marketing and Management courses were added tasks for individual and group solved in activity table.
The book does not cover all the important problems and issues of consumption and consumer behavior on the international market. It allows, however, prepare them as full identification, presenting the importance and role that consumers on contemporary global market.
Konsument na rynku energii elektrycznej
Sławomir Smyczek , więcej... Jacek Nowak , Zbigniew Jurczyk , Grzegorz Matusik , Marzena Czarnecka , Borys Budka , Adam Koczyk , Aleksandra Lubicz-Posochowska , Jolanta Skrago , Jarosław Sroczyński , Joanna Krukowska-Korombel , Radosław Walaszczyk , Jerzy Gramatyka , Tomasz Ogłódek , Tadeusz Czarnota , Łukasz Mroczyński-Szmaj